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Sometimes the perfect tile does not exist yet. You may have a colour that must match a piece of stone, a period interior you want to echo, a pattern you have sketched yourself, or a space with its own particular proportions. Custom tiles make all of these possible, and because every Bassani’s design is already an original by Claudio Bassani, designing a tile for your space is a natural extension of the way we work.
Here is what custom tiles can be used for, which elements you can change, and how the process works from the first idea to delivery.
When a custom tile makes sense
Custom work is not only for large projects. Some of the most rewarding commissions are small and personal:
- Matching a palette. Adjust an existing design to a specific colour that coordinates with cabinetry, natural stone, fabric or a brand identity.
- Period interiors. A design inspired by the original features of an older home helps new tiled areas sit naturally alongside them.
- A signature pattern. Turn your own drawing, a family motif or a meaningful symbol into a tile design.
- Hospitality and retail spaces. Create a distinctive design for a restaurant, hotel or boutique that guests will remember.
- Personal details. A tiled panel with a name, a date or a favourite motif, set into a kitchen wall or an entrance hall, makes a charming small commission.
What you can customise
Design
Start from one of our existing patterns and adapt it, or bring your own artwork. Claudio Bassani can develop a sketch or a photograph into a pattern that repeats correctly across a wall, so that the joins between tiles look intentional rather than accidental.
Colour
The palette is flexible, from classic cobalt to terracotta, sage, ochre, navy or the softest neutrals. If you can, give us a precise colour reference, such as a paint name and code, because colours on screen vary from device to device.
Size
Size can be adapted to your project. Share the dimensions of each area to be tiled and the scale you have in mind, and Claudio will advise on the tile size that best suits your design and your space.
Finish and application
Choose the finish that suits the room, and tell us exactly where the tiles will go, such as a kitchen backsplash, a bathroom wall or an interior floor. Like every Bassani’s tile, custom tiles are for interior use only and are not suitable for outdoor installation.
How the custom process works
- Share your vision. Tell us about the space and send photographs, sketches, colour references and approximate measurements through a free design consultation.
- Design and digital preview. Claudio Bassani develops the design and we send you a digital preview for approval, so you can refine colour and detail before anything is produced.
- Precision production. Once you approve the design, your tiles are produced by machine for consistent colour, size and finish.
- Packed and delivered. Your tiles are carefully packed and delivered to your home or project, anywhere in the world.
Because every commission is different, quantities, pricing and timing are discussed individually once we understand your project.
Custom tiles for design professionals
Architects, interior designers, developers and hospitality teams often need tiles that no catalogue can offer: a colour that matches a brand, a pattern scaled to a specific wall or a design that runs consistently through every room of a hotel. Our Trade Program supports these projects with dedicated project support, specification help and technical data, custom development and consolidated project shipping, with trade pricing available on application.
How to prepare a great brief
The more we know at the start, the faster a design comes together. A helpful brief includes:
- Photographs of the space, ideally in daylight and in the evening.
- Measurements of each area to be tiled.
- Materials already chosen, such as countertops, flooring, metal finishes and paint colours.
- Inspiration images, sketches or examples of tiles you love.
- Any key dates in your build or renovation schedule.
If you are still exploring, our Signature Exclusives collection shows Claudio Bassani’s most detailed work, and designs such as Queluz Classic make an excellent starting point for a design of your own. You can also browse the full range to collect the patterns and colours that inspire you. When you are ready, visit our custom tiles page to request a free design consultation.
Quick answers
Can I design my own tiles?
Yes. You can share your own pattern, sketch or reference, or adapt one of our existing designs. Claudio Bassani develops the design and we send you a digital preview for approval before production begins.
Is the design consultation free?
Yes. The design consultation is free, and our design team replies by email within one business day.
Can custom tiles be returned?
Custom and special-order commissions are made specifically for you and cannot be returned, which is why every design is approved from a digital preview before production begins.










